Good afternoon, Maria. Your team brought 37 leads in the last 30 days.

Four things need your decision today. Everything else is running.

Needs you

about 4 minutes · nothing here goes live until you say yes

Plan changeGoal and money always ask you

Approve the changes to your marketing plan

Main goal

45 leads a month from January

You reach 40 leads a month in early November. January to April are your busiest months, and bathroom ads still have room to grow at $49 per lead.

Review

Ad budgetMoney always asks you

Raise the daily budget of “Kitchen remodel” from $40 to $55

$40$55per day

Searches for “kitchen remodel austin” are up 30% this month. At $40 a day your ads stop showing by about 2 pm.

Review

Website changeChanges your website

Update a page on your website: Kitchen Remodeling

Page

Kitchen Remodeling

New section

Price guide: what a kitchen remodel costs in Austin

People who search “kitchen remodel cost austin” leave your page after 20 seconds. ChatGPT and Google’s AI answers quote competitors who show price ranges.

Review

Social postShows a customer’s home

Before and after: the Travis Heights kitchen

Review

Your goalSee plan →

40 qualified leads a month by December

37 nowgoal 40 leads a month

Review and approve the plan

Money and results

7 days 30 days 90 days 12 months

compared with the 30 days before

Leads

+23% was 30

Cost per lead from ads

$58.24

−8% was $63.17

Ad spend

$990

of $1,650 budget

ChannelSpentLeadsPer leadChangeShare6 months

Google search Included 11 – +38% 30% 11 leads · 30% Your biggest free source of leads, growing every month. Google Ads $720 12 $60.00 −6% 32% $720 · 12 leads · 32% · $60.00 People who already search for a remodel. Bathroom ads are the cheapest. Meta Ads $270 5 $54.00 −12% 14% $270 · 5 leads · 14% · $54.00 Video brings leads at half the price of photos. Social media Included 2 – +22% 5% 2 leads · 5% Builds trust. The best posts become ads.

Direct and other Included 7 – +17% 19% 7 leads · 19% Calls from Google Maps, direct visits and referrals.

Total$99037$58.24+23%100%$990 · 37 leads

A lead is a form, a call or a request that Google Analytics counts. Each one counts once, for the channel the person came from last; ad channels show what the ad platform itself counted when that is more. Cost per lead is shown for ads only; the other channels are included in your plan.

Going out in the next 48 hours

Content →

Goes live on time unless you stop it. Tap one to see it first.

10 posts, pages and ads are planned this week in total.

Leads month by month

colors as in the table above

The running month is the last 30 days.

What your team did

the week in short, from your marketing director

Marketing director · Fri 16 Oct

Done

We started the new ad group for bathroom remodels, rewrote the title of your bathroom page and moved your posts to Tuesday and Thursday evenings, when your followers are online.

What it gave

You got 37 leads in the last 30 days, 7 more than the 30 days before. A lead from ads cost $58 on average, $5 less than before; bathroom ads are the cheapest at $49.

This week we finish the price guide for your kitchen page and start the Home & Garden Show posts. Four things wait for your yes in Decisions, the bigger Google Ads budget among them.

All 17 tasks this week, with the team’s own notes

Each channel also shows its own notes.

Social media manager

Social media · 3 tasks done

Show the team's notes

Comment replies ×7 — Comment replies ×7Caption variants IG/FB for Travis Heights post — Caption variants IG/FB for Travis Heights postWeekly insights pull — Weekly insights pull

SEO specialist

Google search · 4 tasks done

Show the team's notes

GSC weekly crawl + index coverage check — GSC weekly crawl + index coverage checkInternal links: /kitchen-remodeling ↔ /cabinets (3 anchors) — Internal links: /kitchen-remodeling ↔ /cabinets (3 anchors)Competitor SERP snapshot, 14 KWs — Competitor SERP snapshot, 14 KWsGEO: AI answer visibility check, 6 prompts — GEO: AI answer visibility check, 6 prompts

Web developer

Website · 3 tasks done

Show the team's notes

Daily backup verified (03:00, 1.2 GB) — Daily backup verified (03:00, 1.2 GB)PSI mobile audit: LCP 4.1s, hero image 1.8MB → compress task created — PSI mobile audit: LCP 4.1s, hero image 1.8MB → compress task createdGA4 weekly anomaly check, sessions +11% WoW — GA4 weekly anomaly check, sessions +11% WoW

Google Ads manager

Google Ads · 3 tasks done

Show the team's notes

RSA asset report: 2 low-performing headlines replaced — RSA asset report: 2 low-performing headlines replacedBudget pacing check (limited by budget 14:05) — Budget pacing check (limited by budget 14:05)Bid strategy review: Max conv → tCPA $55 proposal — Bid strategy review: Max conv → tCPA $55 proposal

Google Maps specialist

Google Maps · 2 tasks done

Show the team's notes

GBP post: weekly update with project photo — GBP post: weekly update with project photoNAP consistency check, 12 citations — NAP consistency check, 12 citations

Content writer

Articles and pages · 1 task done

Show the team's notes

Draft: kitchen remodel cost Austin 2026 (1,800 words), sources checked — Draft: kitchen remodel cost Austin 2026 (1,800 words), sources checked

Meta Ads manager

Meta Ads · 1 task done

Show the team's notes

Frequency check, cap 3/7d — Frequency check, cap 3/7d

Your goalSee plan →

40 qualified leads a month by December

37 nowgoal 40 leads a month

Review and approve the plan