40 qualified leads a month by December
Your plan, version 1.3. It waits for your approval. The team works only on what is in it.
by December
How to change your plan
every change is kept in the version history below- Your dates
- Standing rules
- A channel’s budget, or pause a channel
- Daily spending limits
- Your competitors
The change works from your team’s next run and makes a small new version, for example 1.3 → 1.4.
- The main goal
- Moving money between channels
- What comes first
- A new channel
You get a proposal in Decisions that shows what changes and what it means for leads and money. Once you approve it, it becomes a new version, for example 2.0.
Numbers we track
Month by month
Oct
- Article: what a kitchen remodel costs in Austin in 2026
- Your monthly report: what the team did and what it gave
- Weekly check of Google rankings
- Speed fix for phones: smaller photos on the home page
- Austin Home & Garden Show, booth 214
Nov
- New page for cabinet refacing
- Ask 15 recent customers for a Google review
- Book in November, build in January offer
- Holiday hours on Google Maps
- Holiday booking offer ad
Dec
- Year in review: 12 kitchens and bathrooms
- Your plan for next year: the goal and the budget
Strategic pillars
what the whole plan stands on12 of 14 key searches on page one by December
Leads under $50 each, bathroom ads first
Video before photos, 6 leads a month
22,000 people reached a month, real projects and the crew
60 reviews by December, every review answered within a day
Under 2.5 seconds on phones
Competitors
who you are up against, and whereYour competitors
The ones you named. Your team watches their prices, offers, ads and where they show up.
| Competitor | Since | |
|---|---|---|
| Austin Kitchens Coaustinkitchens.com | 17 Aug | |
| BuildRight Remodelingbuildrightatx.com | 26 Aug | |
| Bath Pros TXbathprostx.com | 4 Sep |
Your team checks a new name on its next run and reports where they show up above you.
Who you meet in search
Found by your team in search results. They are not on your list yet.
Ad channels, budget and results
last 30 days| Channel | Bought through | Budget a month | Spent | Goal per lead | Now | Status | |
|---|---|---|---|---|---|---|---|
| Google Ads | Google Ads |
$1,200 Edit |
$720 | under $50 | $60.00 | Running | |
| Meta Ads | Meta Ads |
$450 Edit |
$270 | under $60 | $54.00 | Running | |
| Total | $1,650 | $990 | |||||
Changing one channel’s budget or pausing it works right away and makes a new plan version. Pausing stops every running campaign of that channel now; Resume starts the same ones again. To move money from one channel to another, use “Move money between channels” above.
Budget, plan and actual
ad money by monthThe bar is what was spent, the line your monthly budget. The running month is the last 30 days.
Daily spending limits
Your team never sets a budget above this in one day. To go higher, change the limit here.
Without a limit your team cannot start a campaign or raise a budget at all.
Milestones
Standing rules
your team follows them in every task- Money, prices and offers always wait for your yes.
- No photos of customers or their homes without a signed release
- No discounts in ads, the warranty message instead
- Never say cheap, luxury or best in Austin
- Reply to every review within a day
Your own dates
they also show in the Content calendarEvents, sales, new services or busy weeks when you cannot take new jobs. Your team schedules posts, ads and e-mails around them.
Booth 214. Promote it for 2 weeks before.
5% off the design fee for November bookings.
How this plan was made
The whole plan, as your director wrote it
The goal
40 qualified leads a month by December, at under $50 each from ads.
How we get there
- Google search and AI answers. Price guides and answers on the service pages, so people who compare prices find you and AI assistants quote you.
- Google Ads. Bathroom ads first, they bring the cheapest leads. Kitchen ads get new text.
- Meta Ads. Video of real projects, never stock photos.
- Social media. Before and after posts, the crew every week, posts in the evening.
- Google Maps. 60 reviews by December and an answer to every review within a day.
- Website. Faster on phones, a design consult button on every service page.
Your dates
- Austin Home & Garden Show, booth 214: posts start two weeks before.
- Book in November, build in January: 5% off the design fee for November bookings.
Rules
Money, prices and offers always wait for your yes. No discounts in ads: the warranty message instead.
Want something different?
Tell your director what to change, or upload a plan of your own. You get a new version to approve, and the old one stays in the history.
You see what was taken from your plan and what was not, and you approve the new version before anything changes.
Version history
| Version | When | What changed | Source |
|---|---|---|---|
| 1.3 Current | 7 Oct 2026 | Your dates: the Home & Garden Show and the November offer | Your direct edit |
| 1.2 | 1 Oct 2026 | Added the bathroom ad group | Your request in a conversation |
| 1.1 | 15 Sep 2026 | Goal raised from 30 to 40 leads a month | The director’s proposal, approved by you |
| 1.0 | 12 Aug 2026 | First plan, made from your own uploaded plan | Your uploaded plan |