Your brand
Every post, page and ad your team makes follows this page. Change anything that is wrong and your team uses it from the next piece of work.
Your brand is ready
Visuals allowedAll required parts are saved, so your team may make images, videos and ad visuals. Every piece of work is checked against this page before it goes out.
Logo
Two versions, for light and dark backgrounds.
Logo in a top corner, never in the middle of a photo. Cream logo on dark photos, navy on light ones. Never stretch it or change its colors.
Colors
Up to five, each with its job.
Fonts
For headings and for text.
Built around how your customers live
Every piece of work starts with a plan and a promise you can keep.
Tone of voice
How every caption, page and ad sounds.
We finished the Muellers’ kitchen a week early. Here is what changed.
Transform your dream kitchen with Austin’s best luxury remodelers!
Photos and image bank
Real photos first. Your team checks people and rights before using any of them.
Natural daylight, real homes, no stock photos. Show the finished room first, then the details. People only with their OK.
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Photos with people are used only with their OK. Photos from a maker or supplier are used in ads only when the maker allows it.
Icons
Used next to key words in carousels and on ad images. Your team uses only these, in one style.
Your team uses simple line icons in your colors.
Rules and required texts
What must never appear, and what must always be there.
No prices in ads without your yes No customer faces or house numbers without a signed release No discounts in ads, the warranty message instead No competitor names
Licensed and insured in Texas. Free design consult, no obligation.
Examples you like
Posts, ads or photos your team copies the style of.