Channels
What each channel cost, what it brought and what comes next. Open the full view for the details.
Channels you do not use yet
only channels you use show aboveA new channel never starts without your yes. Your marketing director tells you what it would cost and what to expect.
Per month; the running month is the last 30 days. Hover or tap a point for the number.
Facebook and Instagram ads reach homeowners before they search. Video works, photos do not.
1. Money and results
Where your ad money went and what it brought, last 12 months.
Spend and leads
Over the period.
Ads
Every Meta ad and its state. New ads never start without your yes; weak ads are paused by the team.
| Campaign | Spent | Clicks | Leads | Per lead | Status |
|---|---|---|---|---|---|
| Before and after video | $988 | 2,132 | 21 | $48.00 | Running |
| Kitchen photo carousel | $416 | 582 | 5 | $80.00 | Paused 4 Oct |
2. What brought it
What people searched for before they clicked, and what counts as a lead.
What counts as a lead
| Form | 16 |
| Messenger | 10 |
Messenger leads need an answer within an hour or people move on.
What your Meta Ads manager works on
1 in progress · 2 done- NowTurn the best Home & Garden Show post into an adThis month
What the team changed
In plain words, newest first. Changes to your website and ads are measured 14 and 28 days later.
- 27 SepMoved the Meta budget from photo ads to the before and after video. Cost per lead fell from $71 to $54.Done
1 task done, with the team’s own notes
What comes next
Tap one to see it exactly as it will look.
Questions about Meta Ads
answered by your Meta Ads managerNo questions yet. Ask about results, ideas or changes. Write like you would to a person.