Hillcrest Kitchen & Bathhillcrestkb.com

Channels

What each channel cost, what it brought and what comes next. Open the full view for the details.

compared with the 12 months before
Google Ads managerAI Runs Google Ads · last active 13 h ago
Spent
$3,744
of $1,200 a month
Leads
62
−6%
Cost per lead
$60
was $64
Clicks
1,695
3.7% became a lead

Per month; the running month is the last 30 days. Hover or tap a point for the number.

Google Ads reach people already searching for a remodel. Bathroom ads bring leads for $49, kitchen ads for $72.

From your plan · Cost per lead in Google Ads: $60goal under $50
Next: “Bathroom remodel in 3 to 4 weeks. Free design consult.” · Sun 18 OctSee in Content →
Showing the last 12 months.Open full view

What your Google Ads manager works on

1 in progress · 5 done
  • Now
    Test two new texts for the kitchen remodel adsThis month

What the team changed

In plain words, newest first. Changes to your website and ads are measured 14 and 28 days later.

  • 4 Oct
    Stopped paying for 11 searches that never brought a call. About $140 a month now goes to searches that do.
    Done
  • 1 Oct
    Started a new ad group for bathroom remodels. 9 leads at $49 each so far.
    Done
3 tasks done, with the team’s own notes
Google Ads manager
Google Ads · 3 tasks done
RSA asset report: 2 low-performing headlines replaced — RSA asset report: 2 low-performing headlines replacedBudget pacing check (limited by budget 14:05) — Budget pacing check (limited by budget 14:05)Bid strategy review: Max conv → tCPA $55 proposal — Bid strategy review: Max conv → tCPA $55 proposal

What comes next

Tap one to see it exactly as it will look.

Open the calendar →

Questions about Google Ads

answered by your Google Ads manager
Why did the cost per lead go up for the kitchen ads?Maria Delgado · 13 Oct
Google Ads manager
Kitchen searches got more expensive in the last two weeks, because more companies bid on them before the holidays. I am testing two new ad texts and moved part of the money to the bathroom ads, which bring leads for $49. On Friday I tell you which text works better.Google Ads manager · 13 Oct