Channels
What each channel cost, what it brought and what comes next. Open the full view for the details.
Channels you do not use yet
only channels you use show aboveA new channel never starts without your yes. Your marketing director tells you what it would cost and what to expect.
Per month; the running month is the last 30 days. Hover or tap a point for the number.
Google Ads reach people already searching for a remodel. Bathroom ads bring leads for $49, kitchen ads for $72.
1. Money and results
Where your ad money went and what it brought, last 30 days.
Spend and leads
Over the period.
Campaigns
Each campaign is a group of ads for one service. Bathroom ads bring leads cheapest; the team is testing new text for the kitchen ads.
| Campaign | Spent | Clicks | Leads | Per lead | Status |
|---|---|---|---|---|---|
| Kitchen remodel | $432 | 168 | 6 | $72.00 | Testing new text |
| Bathroom remodel | $196 | 104 | 4 | $49.00 | Working |
| Brand name | $92.00 | 54 | 2 | $46.00 | Working |
2. What brought it
What people searched for before they clicked, and what counts as a lead.
Searches that brought leads
| Search | Leads | Per lead |
|---|---|---|
| bathroom remodel austin | 3.0 | $41.00 |
| kitchen remodel near me | 2.0 | $66.00 |
| walk-in shower installation | 2.0 | $38.00 |
| hillcrest kitchen and bath | 2.0 | $22.00 |
| kitchen remodel cost | 1.0 | $84.00 |
| small bathroom remodel | 1.0 | $52.00 |
Bathroom and shower searches bring the cheapest leads.
What counts as a lead
| Form | 7 |
| Call | 4 |
| Consult request | 1 |
Calls are the most valuable leads. Answering within an hour doubles the chance of a job.
What your Google Ads manager works on
1 in progress · 5 done- NowTest two new texts for the kitchen remodel adsThis month
What the team changed
In plain words, newest first. Changes to your website and ads are measured 14 and 28 days later.
- 4 OctStopped paying for 11 searches that never brought a call. About $140 a month now goes to searches that do.Done
- 1 OctStarted a new ad group for bathroom remodels. 9 leads at $49 each so far.Done
3 tasks done, with the team’s own notes
What comes next
Tap one to see it exactly as it will look.