School — Admissions 2026 Turundusülevaade · 24. August 2026
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Campaigns overview

School — Admissions 2026 · 4 campaigns

Every campaign has a lead agent, deliverables and a full strategy document (Claude Cowork) — 4 campaigns.

2/6
SEO Agent — strategy
SEO / Organic 09.07.2026
SEO & GEO strategy — Admissions 2026 Goal Grow organic visibility by 50% and increase form starts by 30%. Current situation (GSC + GA4) - Organic clicks: 8,856/month (target 13,000...
SE Lead agent: SEO agent
Internal links: blog posts → application form page in progress
Landing page copy update — needs owner sign-off awaiting review
Technical audit: pagespeed, schema, meta (feeds quick wins) in progress
Autumn admissions follow-up plan (starts 01.09) in progress
Keyword mapping — 30-50 admissions keywords chosen done
June admissions pages refresh — impressions +32%, avg position 14.2 → 9.8 done
Open agent view ↗

SEO & GEO strategy — Admissions 2026

Goal

Grow organic visibility by 50% and increase form starts by 30%.

Current situation (GSC + GA4)

  • Organic clicks: 8,856/month (target 13,000)
  • Average position: 25.4 — too low for the main keywords
  • Top pages: /admissions, /programs, /3d-tour

Top 5 actions

  1. Landing page copy — optimize /admissions meta title + H1
  2. Keyword clusters — "international school", "IB studies in Tallinn"
  3. Technical SEO — CWV and internal linking
  4. Content calendar — 1 blog post/week, SILO structure
  5. 3D tour visibility — schema + internal links

KPI targets

KPI Current Target
Organic clicks 8,856 13,000
Form starts 412 600

Prepared by the Claude Cowork SEO agent.

1/4
Copywriter — strategy
Content 09.07.2026
Admissions strategy.
CO Lead agent: Copywriter
Open house newsletter — apply feedback: add registration link and time awaiting review
Admissions FAQ blog post — due 20.07 (FAQ pages convert 2.4× better) in progress
Content calendar sign-off awaiting review
Blog "Why choose our school" — written, submitted for approval 23.06 done
Open agent view ↗

Admissions strategy.

0/3
Social Media — strategy
Social media 09.07.2026
Admissions strategy.
SO Lead agent: Social Media
Instagram Business account access (account mapping) blocked
IG launch post — awaiting approval since 19.06 (high priority) awaiting review
Back-to-school carousel series — kickoff 17.08 (carousels reach 3× more) in progress
Open agent view ↗

Admissions strategy.

2/5
Paid Ads — strategy
Paid ads 09.07.2026
Admissions strategy.
PA Lead agent: Paid Ads
Google Ads account access — blocks the admissions campaign (last one to hit 2/2) blocked
Google Ads admissions campaign launch — target 11.07 in progress
August budget review (03.08) — re-evaluate 60/40 split in progress
Meta ad account setup + creatives v2 approved done
Meta summer campaign LIVE since 09.07 — 60/40 budget split done
Open agent view ↗

Admissions strategy.

Campaigns = the team's strategy cards · the ring shows deliverable completion · coral = needs momentum · finished campaigns are folded, open them with the chevron