Marketing strategies

School — Admissions 2026

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Full documents produced by the team agents (Claude Cowork) — 4 strategies. Click to open.

SEO Agent — strategy
SEO agent 33% · 2/6 tasks · 09 Jul 2026
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SEO & GEO strategy — Admissions 2026

Goal

Grow organic visibility by 50% and increase form starts by 30%.

Current situation (GSC + GA4)

  • Organic clicks: 8,856/month (target 13,000)
  • Average position: 25.4 — too low for the main keywords
  • Top pages: /admissions, /programs, /3d-tour

Top 5 actions

  1. Landing page copy — optimize /admissions meta title + H1
  2. Keyword clusters — "international school", "IB studies in Tallinn"
  3. Technical SEO — CWV and internal linking
  4. Content calendar — 1 blog post/week, SILO structure
  5. 3D tour visibility — schema + internal links

KPI targets

KPI Current Target
Organic clicks 8,856 13,000
Form starts 412 600

Prepared by the Claude Cowork SEO agent.

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Copywriter — strategy
Copywriter 25% · 1/4 tasks · 09 Jul 2026
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Admissions strategy.

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Social Media — strategy
Social Media 0% · 0/3 tasks · 09 Jul 2026
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Admissions strategy.

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Paid Ads — strategy
Paid Ads 40% · 2/5 tasks · 09 Jul 2026
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Admissions strategy.

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