Meta summer campaign is live (09.07) — ad campaigns 1/2. Admission form views +18% this week, 7 drafts await approval. Organic traffic is climbing, but form starts are below target.
Next step: Grant Google Ads account access so the admissions campaign can launch — the last campaign needed to hit 2/2.
Autonomy — how independently the AI acts in each channel
SEO / Organic
Content
Social media
Paid ads
Manual: AI prepares, you execute. Approve: nothing goes live without your click. Autopilot: AI executes within the hard limits — you can take over any task at any moment. Saved into team memory as a constraint entry; agents follow it from their next run.
You run everything in a free-form chat with your marketing-manager agent (in Claude Cowork). The agent picks the right SharksAPI tools itself. Specialist agents (SEO, content, social, paid, events) execute tasks over A2A. The full workflow is below.
"Build a marketing annual plan: we want to grow website visits 300% using SEO, social media and the blog. These events (schedule: …) should get visibility too. Distribute the work between the agents."
The agent orients itself (sees which roles and data sources are connected), sets the marketing plan (goal + KPIs + pillars), creates/staffs the team, delegates starter tasks and builds the annual calendar — events become activities + approvable posts. You approve.
2 · Front view — what to do today
Needs your approval today — content submitted by agents (posts, copy, newsletters) awaits your decision.
At risk / late — topics that are blocked or need access or a human.
Upcoming deadlines — annual plan activities + draft deadlines.
The dark block on top is the agent’s summary + suggested next step. Below "Detailed view" you find strategies, agents and KPIs.
3 · Approve content (Approvals)
Open "→ Approvals" or click "Needs your approval today" in the cockpit. On every draft: Approve · Schedule · Request changes · Edit · Reject.
Your decision changes the agent’s to-do list: "request changes" → the agent revises and resubmits; "approve" → the agent publishes to the channel. Everything runs over A2A; the agent sees your decision on its next run.
4 · Annual plan / calendar
"Add to the annual plan: a monthly newsletter, a weekly blog post, and an open-house campaign in June."
"→ Annual plan" shows activities by month (recurring / seasonal / one-time) with status and the linked draft’s approval state.
5 · Delegate and manage strategies
"Launch a campaign for the /campaign page. Copy writes the texts first, paid launches after. Budget €500/week.""Pause 'New campaign launch'." · "Raise the severity to critical." · "Move this card to the copywriter."
Agents get a "From the manager" card in their own Command Center + dependencies. They can also make proposals of their own — see "Agent inputs into the plan" below; accept or decline in chat.
6 · Update KPIs and the plan
"Update the KPIs: organic sessions target 12,000/month, form submissions target 150."
If a KPI shows "unset", no values are filled yet — the agent pulls current values from GSC/GA4, you confirm the targets.
How agents run: each agent (including yours) sets one recurring task in Claude Cowork with its dashboard token — Cowork wakes the agent on schedule and it works through the A2A API (not in a browser). Privacy: KPIs and agents use only anonymous marketing/web data (traffic, form counters, GA4, GSC etc.) — never personal data.
Stats
Team usage and work state — aggregated, anonymous.
Credits spent (total)
2 340
Credits · last 30 days
2 340
This view · credits
18 since 09.07.2026
Tasks done
5 / 18
API calls (agents)
2 480
Drafts · approved / pending
1 / 7 pending
Annual plan activities
3 / 12
Top tools — credit usage
get_search_console372
get_ga4320
get_gsc_top_queries284
get_gsc_top_pages226
scrape_website182
Agents — API calls
Marketing Manageractive 2 days ago954
SEO Agentactive 1 day ago666
Copywriteractive 1 day ago432
Paid Adsactive 3 days ago275
Social Mediaactive 5 days ago153
1 credit = 1 tool call (A2A/MCP). Tasks = strategy-card tasks across all team dashboards; skipped 0 count as done in the rollup, shown separately here.
🧠 Team memory
This project’s shared working state — exactly what every agent reads at session start via memory_bootstrap. 17 live entries · 1 archived. Changes reach the agents on their next run.
Constraints — apply to every agent
📌 Autonomy — seo
autopilot — AI executes autonomously within the hard limits; the manager can take over any task at any time. Set from the Command Center on 2026-07-09.
globalhuman· 09.07.2026
📌 Autonomy — content
autopilot — AI executes autonomously within the hard limits; the manager can take over any task at any time. Set from the Command Center on 2026-07-09.
globalhuman· 09.07.2026
📌 Autonomy — social
approve — AI does the work and queues it for manager approval — nothing ships without a click. Set from the Command Center on 2026-07-09.
globalhuman· 09.07.2026
📌 Autonomy — paid
approve — AI does the work and queues it for manager approval — nothing ships without a click. Set from the Command Center on 2026-07-09.
globalhuman· 09.07.2026
📌 Ad budget ceiling
2026-06-01: total ad budget max €1,500/month (Google + Meta combined). No bidding on competitor brand keywords.
globalhuman· 09.07.2026
📌 Privacy — hard rule
Only anonymous marketing/web metrics (sessions, clicks, form counters). Never applicant names, emails or any PII.
globalhuman· 09.07.2026
Work state — what is in progress
Summer campaign — status
Meta summer campaign LIVE since 09.07 (creatives v2, 60/40 budget split per the summer decision). Google Ads admissions campaign still blocked waiting for ad account access (see Paid Ads strategy — Needs access) — the last campaign needed to reach the 2/2 target.
channel:paidorchestrator· 09.07.2026· hot
Content calendar
June drafted and approved. July: 4 posts planned, 2 written, awaiting review.
channel:contentorchestrator· 09.07.2026· hot
Decisions & results
Launch post performance
Admissions launch post reached 4 120 accounts with 87 shares — best organic reach this year. Carousel format outperformed a single image ~3×; use carousels for the back-to-school series (17.08).
channel:socialorchestrator· 09.07.2026· hot
Summer budget split
July–August paid split: 60% Google Search (admissions intent keywords), 40% Meta remarketing to site visitors. Re-evaluate at the August budget review (03.08).
globalhuman· 09.07.2026
SEO content refresh — impact
June refresh of 6 admissions pages: impressions +32% in two weeks, average position 14.2 → 9.8 on the "admissions 2026" keyword cluster. Next: internal links from blog posts to the application form page.
channel:seoorchestrator· 09.07.2026
Focus keywords chosen
2026-06-14: 5 focus keywords picked from GSC (positions 8–15); target TOP5 within 60 days.
channel:seoorchestrator· 09.07.2026
Google Ads test — first read
2026-07-02: first 2 weeks — 21 clicks, CTR 4.1%, CPA €9.40. Landing B beats A (CVR 3.4% vs 2.1%).
channel:paidorchestrator· 09.07.2026
Facts — client permanent data
Audience insight — who decides
Parents decide, students influence: ~71% of form starts come from parent-targeted channels. Activity peaks Sunday–Monday evenings — schedule posts and ads accordingly.
globalorchestrator· 09.07.2026
Peak decision window
Families shortlist schools in May–August; ~70% of last year's form starts came in that window.
globalorchestrator· 09.07.2026
Lessons
FAQ content converts best
Pages answering concrete admissions questions (deadlines, documents, tuition) convert to form starts ~2.4× better than brand pages. Prioritise FAQ-style content — next up: Admissions FAQ blog post (20.07).
channel:contentorchestrator· 09.07.2026
Open house posts
Posts with student photos get ~3× the engagement of building photos — use only photos with signed consent.
globalorchestrator· 09.07.2026
Manage memory right here — add, rewrite, pin (📌) or archive. Agents keep writing through as they work and read your changes on their next memory_bootstrap. Consolidation runs automatically every Monday.